She Rocks Secret Sari Dress Campaign!
Launched on International Women’s Day, Alissa White-Gluz, Doro, Floor Jansen & Lzzy Hale join an influencer lead campaign to stop Human Trafficking
Social business, Secret Projects works with women in India, training them to become Makers of products, sold globally to prevent human trafficking and promote women's empowerment.
The Secret Sari Dress ™ is a sassy and ingenious statement of empowerment and social action, designed to unfurl from a tiny pocket in the back of the garment. It is made in West Bengal at a sewing unit employing young women who have been trafficked or are vulnerable to human trafficking. If each young woman can earn £20 a month, she is far less likely to end up in the complicated web that trafficking victims find themselves in.
Instagram channel @secretsaridress played host to the unfolding of women’s power across the world of Rock and Metal, bringing new hope to the prevention of Human Trafficking in West Bengal.
"I've decided to bring a beautiful project that I believe in into the light. Let's lift our sisters Up and show the battles in our own country, but All women around the world. Introducing the Secret Sari Dress - Prevention Through Production"
~ Lzzy Hale, Halestorm
Doro Pesch - 'Queen of Metal' wears 'Little Leopard' from the #SheRocks Secret Sari Dress Collection.
Carrie Grr, Steven Wilson - 'Hand Cannot Erase' cover girl, wears 'Funky Leopard'
“It is absolutely inspiring to me that women have the confidence, empathy and strength to bind together across cultures and across the world to support, protect and encourage one another.”
~ Alissa White-Gluz, Arch Enemy
Support did not stop there. Male figures across Rock & Metal also got behind the campaign by sharing videos of themselves shouting out the campaign on the day, from guitarists Gus G, and David Kilmister, to Dan Reed, to rock bands Thunder and Collateral. Some also wore the Saris in their own pimped way!
[Check out @secretsaridress IGTV channel to watch their videos]
‘Every child worthy of a better tale’ ~ Nightwish
With no 'middle man' or bureaucracy standing between Secret Projects and the empowerment of the Makers, sales of Secret Sari Dresses, directly impact the lives of women and their children in West Bengal.
Every 100 Secret Sari Dresses sold = training & work for 5 women
To celebrate the launch of the campaign, The Big Red in London hosted a live Shoot & Social event for the team. On International Women’s Day, drop-in influencers were invited to come along, have a drink and be photographed in the dresses at a fun, laid back shoot where they'd meet the driving force behind the campaign.
“The Secret Sari Dress gives us the opportunity to get fashion into social action. Whilst the #sherocks collection dresses have sold like wildfire, pre-orders for the Alissa & Floor dresses have gone staggering well! We urge any of our existing influencers, or anyone who is interested in the getting behind the campaign and launching their own pre-order, to come forward and get involved!”
~ Fritha Vincent, Founder - Secret Projects.
~ Heather Findlay, Singer Songwriter & Campaign Co-leader
Due to the roaring success of the campaign so far, everyone is asking, "What's Next..?"
New ideas to keep the flame burning are being discussed daily and with thanks to an introduction from campaign champions Nuclear Blast Records, YouTube have offered to give the campaign their backing and it can now be revealed that more inspired collaborations are in the making!
The campaign will continue run throughout 2019 and Heather & Fritha invite more influencers to get in touch and join the action!